The History of Roosevelt Historic District in Phoenix Arizona

Also known as See Also: Goldspot Marketing Center (Phoenix Commercial MRA)
Roughly bounded by Portland and Fillmore Sts., Central and 7th Aves., Phoenix
(480 acres, 92 buildings)
Historic Significance: Event, Architecture/Engineering, Person
Architect, builder, or engineer: Multiple
Architectural Style: Late 19th And 20th Century Revivals, Bungalow/Craftsman, Other
Historic Person: Multiple
Significant Year: 1897, 1937
Area of Significance: Community Planning And Development, Architecture
Period of Significance: 1875-1899, 1900-1924, 1925-1949
Historic Function: Domestic
Historic Sub-function: Multiple Dwelling, Single Dwelling
Current Function: Commerce/Trade, Domestic, Landscape, Religion
Current Sub-function: Multiple Dwelling, Park, Single Dwelling

Information, maps and photographs provided courtesy:
Historic Preservation Office of the City of Phoenix Neighborhood Services Department
200 West Washington Street
Phoenix, Arizona 85003
(602) 261-8600

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Early Influences
Several factors in the early history of Phoenix account for the development of the area now known as the Roosevelt Neighborhood. From its founding in 1867, Phoenix experienced slow, but steady outward growth. The completion of a connection to the transcontinental railroad in 1884 brought hundreds of new residents and visitors to the Valley. Construction materials such as wood, glass, stone and prefabricated components became available to local builders who soon began to discard the use of adobe and other native materials in an effort to create a city that resembled the rest of the country.

Initially, many prominent residents constructed houses in the southern and eastern portions of the original Phoenix townsite. However, severe flooding of the Salt River in 1890 and 1891 caused the more wealthy residents to move north to higher ground along Center Street (now Central Avenue), west along Washington Street and adjacent to the Grand Avenue diagonal. This northward movement altered the growth pattern of Phoenix and accounts for the development of the Roosevelt Neighborhood.

Expansion of the city into the Roosevelt District spans the years 1893 to 1930. The neighborhood developed through the construction of nine distinct additions. Kenilworth and Bennett Place each contained well over 200 lots; Planks Addition had just ten; McDowell Place, fourteen; and the other five (Simms Addition, Bennett and Plank’s Addition, Chester Place, Chelsea Place and the Blount Addition to Chelsea Place) ranged from 26 to 134 lots. Many of the city’s elite, the pioneers who helped shape Phoenix during its infancy, made their homes in this neighborhood.

Simms Addition
Colonel J.T. Simms came to Arizona in 1881 as a contractor with the Atlantic and Pacific Railroad Company. After building the Arizona Canal with W.J. Murphy between 1883 and 1884, Simms retired to run his ranch and manage his real estate interests. Several years later, some land Simms owned was surveyed and on June 26, 1893, a plat was filed for the area bounded by Central Avenue, Roosevelt, Third Avenue, and Moreland. Simms himself later lived in the area at 1008 North Central. He left Phoenix in 1896 after a sordid divorce and died in Chicago in 1898. Despite the rampant land speculation in Phoenix at the turn-of-the-century, building in the Simms Addition progressed slowly.

Central Avenue, then known as Center Street, was the primary thoroughfare to the business district, and lots along this street were deemed prime residential locations. By 1901, residences fronting Central Avenue had been constructed on all but two lots. Here, in addition to Simms and Melczer, resided the upper crust of Phoenix’ early citizens: Charles H. Akers, Secretary of the Territory of Arizona; C.M. Frazier, a prominent attorney who would go on to become Attorney General; Frank R. Cleary, Chairman of the Arizona Water Company; Lloyd B. Christy, Chairman of the Valley Bank of Phoenix; and Ezra W. Thayer, owner of Thayer’s Hardware Store.

Despite annexation and the elite status of the area, growth in the balance of the Simms Addition averaged only one home per year until 1920. Then, during the booming twenties, all remaining lots but one were developed. The number of prominent businessmen, lawyers, doctors and city officials making their homes in the addition continued to increase. Among them was Richard E. Sloan, Governor of the Territory of Arizona from 1909 to 1912.

Bennett Place
Guy Bennett was a cattle dealer and real estate speculator who moved to Phoenix from Missouri in about 1884. The area known as Bennett Place, bounded roughly by West Roosevelt and West Fillmore on the north and south, and by Central and Fifth Avenues on the east and west, was platted by Guy and Sadie Bennett in December 1894.

While not geographically the largest of the Roosevelt Neighborhood’s nine additions, Bennett Place had the greatest number of lots, 276. Development in Bennett Place was slow, but steady. During the 1890s, the city council embarked on a campaign to annex the area’s increasingly populated northern additions. The residents of Bennett Place were resistant. They felt that additional city taxes would be put to use in other areas of the city, rather than benefiting their neighborhood.

The city council was forced to take a series of court actions against the neighborhood. In 1901, the District Court ruled that Bennett Place would be annexed, but would be exempt from city taxes for a period of two years. In turn, however, the city was relieved of any obligation to extend municipal services to the area during that period.

As with Simms Addition, the lots along Central and First Avenues attracted the elite of the city, including Carl Hayden, Arizona’s first U.S. Congressman; and Baron M. Goldwater, Manager of Goldwater’s Mercantile and father of future Senator Barry Goldwater.

By 1913, growth within the Addition slowed considerably. During the 1920s, developers constructed a number of duplexes and apartments in the area hoping to attract a portion of Phoenix’ large number of winter visitors and booming tourist trade. Instead, seizing their chance to live in a more affluent area, an increasing number of blue-collar and middle-class workers made their homes in these new rental properties.

Plank’s Addition
First platted by Levi L. Plank in 190 1, this small addition consisted of only ten lots along West McKinley between Fifth and Sixth Avenues. No development occurred in Plank’s Addition until the 19 10 extension of the streetcar line along Fifth Avenue. Still, it wasn’t until 1929 that all ten lots were finally developed. The residents were entirely blue-collar workers who lived in bungalows or duplexes.

Bennett and Plank’s Addition
McKinley and Fillmore Streets bound this plat, originally part of the two earlier additions, on the north and south, and by Sixth and Seventh Avenues on the east and west. This land was purchased by four families (the Bennetts the Shoffs the Peters, and Margaret B. Barringer) who jointly had the area replatted and recorded in November 1910. As late as 1930, less than half of the 34 lots were developed. Most residents of Bennett and Plank’s Addition were blue-collar workers who rented, rather than owned, their homes.

Kenilworth Addition
The 80-acre area bounded by West McDowell, Third Avenue, West Roosevelt and Seventh Avenue, was known as the Hubbard Tract until February 1910, when A.G. Hubbard sold the land to developer H.I. Latham. Two weeks later, Latham sold the property to the Hartranft-Tweed Real Estate Company, which filed the plat for the Addition in December. In February 1911, Kenilworth was annexed into the City of Phoenix.

Kenilworth developed into an exclusive residential area due to three major influences: the extension of the Phoenix Railway streetcar line north along Fifth Avenue through the Addition; a vigorous advertising campaign, which went so far as to state that “the air is better in Kenilworth”; and the construction of Kenilworth School in 1920. The streetcar made the area very accessible and initial development in Kenilworth was concentrated along the Fifth Avenue streetcar extension. Palm trees were planted along the streets, which were graded, lined with caliche and featured cement sidewalks. Many prominent residents, such as Supreme Court Justice Donald L. Cunningham, Phoenix National Bank President M.C. McDougall, and J.A.R. Irvine, member of the first State Legislature, made their homes in the area.

Building restrictions during WWI slowed growth in the addition between 1916 and 1920. During the decade that followed, the opening of Kenilworth School and a new concept of low down payments and low monthly installments offered by Home Builders, the primary developer, attracted young families to the area. Rapid growth ensued and the Addition’s 228 lots were completely built up by 1938.

McDowell Place
T.M. Burroughs filed the plat for the area encompassing the south side of West McDowell between Central and Third Avenues on January 31, 1910. Despite the small size of the area (which contained just fourteen lots), it was not completely developed until 1930. Its most spectacular residence was an English Cottage Revival built for Helen Anderson, widow of insurance company organizer Carl H. Anderson, at 149 West McDowell Road. In 1923, the Arizona Republican described the house as one of the city’s most beautiful homes. Fortunately, this house remains intact at its original address, while most of the other original buildings in McDowell Place have been altered as they have been converted for commercial purposes.

Chester Place
Platted in 1909 by the Elliot Evans Company, Chester Place consists of 52 lots on two blocks bounded by West Roosevelt and West McKinley on the north and south, and by Fifth and Seventh Avenues on the east and west. Development of this Addition proceeded somewhat more rapidly than the others in the Roosevelt Neighborhood, being completed by 1930. Chester Place was a very affluent area whose residents included doctors, lawyers and businessmen.

Chelsea Place
This relatively small parcel, spanning West Lynwood and West Willetta between Central and Third Avenues, was annexed to the city in 1913. H.F. Latham, a Phoenix Promoter and owner of a real estate firm, purchased the land from the estate of William E. Thorne on May 20, 1907, and filed a plat the following July. Eight lots known as Latham Place, between Central and Third Avenues, sold within two days without any advertisement whatsoever. The remainder of the tract was resurveyed into 84 lots and development began in 1912.

Chelsea Place was hailed by the Arizona Republican as “the most expensive and artistic development yet attempted in Phoenix.” To enhance its aura of exclusiveness, elaborate street entrances patterned after Los Angeles’ exclusive Lafayette Square were constructed. Made of cast concrete to simulate dressed sandstone, these gateways unfortunately no longer exist. Chelsea Place was promoted as a showplace residential development and attracted many affluent residents. However, Home Builders, the primary developer, sold homes on an installment plan with a low down payment, bringing home ownership within reach of the less affluent as well.

Blount Addition
Platted in March 1919, by Frank J. Blount and W.C. Ellis as the Blount Addition to Chelsea Place, the Addition spans both sides of West Culver Street between Central and Third Avenues. Frank Blount was a rancher who had lived on the property facing Central Avenue since 1908. William Ellis was a successful physician and surgeon who founded Deaconess Hospital (later to be renamed Good Samaritan Hospital) and served one term as City Commissioner from 1920-1921. His house is at 1242 North Central.

Development in the Addition proceeded slowly, with eight of the 40 lots still unoccupied by 1930. Its residents were mostly white-collar professionals, although the area was not known for the elitism of Chelsea Place or Kenilworth.

Neighborhood Architecture
As was typical of a “streetcar’ I suburb, most of Roosevelt’s lots are narrow and deep, minimizing the distance residents must walk to reach transportation. In contrast to the monotony of modern tract neighborhoods, the diversity of housing styles in Phoenix’ historic districts gives each a distinctive flavor. Architecturally, the Roosevelt Neighborhood has some of the finest examples of early twentieth century residential architecture in Phoenix. The most common building type in the area is the California Bungalow, which dominates most of the district’s streetscape. Among these relatively plain homes also are found many finely detailed Craftsman Bungalows and Period Revival houses. A Bungalow is typically a one-story house with a simple, functional floor plan and one or more broadly pitched roof gables with deep overhangs. Broad front porches with massive square porch columns are an essential feature. Bungalows are the most common type of Craftsman influenced architecture. The Craftsman movement, a popular building philosophy of the early twentieth century, used natural and rustic materials. It stressed comfort, utility and convenience as well as high quality workmanship in design and construction. So-called Craftsman Bungalows were usually covered with natural wood shingles and had foundations, porch columns and chimneys of stone, rough-faced brick or textured concrete.

The Roosevelt Neighborhood also includes outstanding examples of public buildings-the Trinity Cathedral, Kenilworth School, and the Westward Ho Hotel. To serve the winter visitors, developers built the Gold Spot Marketing Center, one of the first shopping centers in Phoenix built for a specific residential area. The construction marked the beginning of a trend toward small neighborhood centers away from the original central Phoenix commercial district.

Roosevelt Neighborhood’s Significance to Phoenix
As with the other historic districts in the City, the development of the Roosevelt Neighborhood provides physical expression of the early growth of Phoenix. Within it are buildings, which are both historically and architecturally important because they represent many important milestones in the evolution of our present community. From its rise as an affluent “streetcar suburb,” to its development associated with early tourism, to its designation as the first historic district in Phoenix, the Roosevelt Neighborhood continues to play a significant role in the history of Phoenix. As an intact collection of early twentieth century architecture, it contributes to the visual diversity and character of the historic heart of our community.